Irish Software Assocation; Software Industry Awards 2009

Irish Software Association:
Software Industry Awards 2009

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Sales Achievement Award

This award will be made to the company which, in the opinion of the judges, has made the most significant advances in company revenue through design, development and execution of creative and affective sales and marketing programs during the previous year. The company should be able to display strategic sales, rapid growth and innovation in achievement in the sales model by adapting the model to achieve greater growth. The winning company should be able to show a clear understanding of the dynamics within the market, showing strong team capabilities which can drive channels to sustained growth.
AWARD CRITERIA:

The company should show evidence of the following points:
· Innovative marketing techniques
· Product/Service positioning and pricing
· Demonstrable commercial success or ground breaking potential in new market sectors

Judging criteria will include innovative marketing techniques, product positioning and pricing, penetration of new market sectors their alliance strategy, revenue linked to specific activities and how the applicant handled their main competition.

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Sponsors:

Enterprise Ireland
William Fry
Software Skillnet

Media partners:

ComputerScope
Silicon Republic

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