ISA Annual Conference 2008 “Software: Driving Global Business Opportunities”

8.00-8.30	Registration and Continental Breakfast
Session 1	Global Opportunities
Time
8.30	Shane Dempsey ISA Director Welcome
8.35	Pat Brazel ISA Chairman The Future of the Software Sector Software Sector is the vanguard of innovation in Irish economy He will outline the approaches to generating value for customers, owners, shareholders and investors
8.50	Guy Kawasaki Garage Ventures "The Art of the Start" Guy will provide insights into the benefits of treating every company as a start-up. His speech will highlight how companies and managers can eradicate barriers to entrepreneurial initiative. Guy’s extensive experience in working with start-ups in Silicon Valley will prove invaluable to start-ups and established companies alike.
9.35	Anthony Williams "Wikinomics- How Mass Collaboration Changes Everything" Anthony will outline how mass collaboration provides huge opportunity but also threats to established software sector players. He will demonstrate how to harness the power of mass collaboration to succeed in a globalising world.
10.20	Panel Discussion and Q&A facilitated by Karlin Lillington, Irish Times Guy Kawasaki Anthony Williams Chris Gills
10.35-10.50	Networking Coffee Break

Session 2	Methods to Achieve Scale
Time
10.50	Microsoft Partner Collaborating with a Large Partner Hear the experience of a software SME who collaborated with a larger partner. They will provide insights into maximising the benefits of engaging with a larger partner.
11.05	Deirdre Somers CEO, Irish Stock Exchange Taking companies international The Irish Enterprise Exchange is the ISE' market fr Irish growth companies and is an important source of funding for such companies. Deirdre Somers will provide an overview of the market and the value added benefits it offers to Irish growth technology companies.
11.20	Frank Gannon Science Foundation Ireland Collaborate to innovate Recently-appointed SFI Director will outline the organisation’s strategy for supporting commercialisation and innovation throughout the economy in particular the software sector. Attendees will gain an insight into the areas where state support is directed such as collaboration with the 3rd level sector.
11.40	Michael O’Shea Google Michael will show how Google Ireland creates, encourages and nurtures a culture of innovation.
11.55	Panel Discussion and Q&A facilitated by Mike Kanellos, Cnet · Michael O’Shea · Frank Gannon · Deirdre Somers · Microsoft Partner

Session 3	Case-study Session: Local companies, Global Successes
Time
12.10	Ray Nolan Hostelworld Opportunities in Web 2.0 Ray Nolan has successfully exploited the new business platform described as web 2.0. Hostelworld.com was one of the first websites to successfully capitalise user-generated content and Web 2.0 principles
12.25	Jerry Kennelly Stockbyte Seizing Opportunities Jerry Kennelly recently sold Stockbyte for a sum in the hundreds of millions. Kennelly brings unique insights into how to achieve international scale through innovative business ideas enabled by software.
12.40	Panel Discussion and Q and A session facilitated by Enterprise Ireland · Ray Nolan · Jerry Kennelly · Tom Raftery · Shane O’Flynn
1.00- 1.10	Pat Brazel ISA Chairman Closing Remarks. Networking lunch sponsored by Brightwater